WORLD BREAST FEEDING WEEK 1ST-7TH August 2021

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World Breastfeeding Week 2021 Message
The theme of World Breastfeeding Week 2020 is “Support breastfeeding for a healthier planet”. In line with this theme, WHO and UNICEF are calling on governments to protect and promote women’s access to skilled breastfeeding counseling, a critical component of breastfeeding support.
Breastfeeding provides every child with the best possible start in life. It delivers health, nutritional and emotional benefits to both children and mothers. And it forms part of a sustainable food system. But while breastfeeding is a natural process, it is not always easy. Mothers need support – both to get started and to sustain breastfeeding.

Skilled counselling services can ensure that mothers and families receive this support, along with the information, the advice, and the reassurance they need to nourish their babies optimally. Breastfeeding counselling can help mothers to build confidence while respecting their individual circumstances and choices. Counselling can empower women to overcome challenges and prevent feeding and care practices that may interfere with optimal breastfeeding, such as the provision of unnecessary liquids, foods, and breastmilk substitutes to infants and young children.
Improving access to skilled counselling for breastfeeding can extend the duration of breastfeeding and promote exclusive breastfeeding, with benefits for babies, families, and economies. Indeed, analysis indicates that increasing rates of exclusive breastfeeding could save the lives of 820 000 children every year, generating the US $302 billion in additional income.

Skilled breastfeeding counselling can be provided by different actors including health care professionals, lactation counselors, and peer support providers, and in a variety of settings– in health facilities or clinics, through home visits or community programs, in person or remotely. During the COVID-19 pandemic, it is even more important to find innovative solutions to ensure that access to these essential services is not disrupted and that families continue to receive the breastfeeding counselling they need.

This is why UNICEF and WHO, in line with the policy actions advocated by the UNICEF-WHO-led Global Breastfeeding Collective, are calling on governments to:


INVEST
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 To make skilled breastfeeding counselling available to every woman. Ensuring the availability of skilled breastfeeding counselling to every woman will require increased financing for breastfeeding programs and improved monitoring and implementation of policies, programs, and services.



  
Health Workers Have a Right to Clean Hands
TRAIN health care workers, including midwives and nurses, to deliver skilled breastfeeding counseling to mothers and families.




  HealthCare: How Technology Impacts The Healthcare Industry | by ...
ENSURE that counseling is made available as part of routine health and nutrition services that are easily accessible



Our Impact | Partners In Health.
  
PARTNER and collaborate with civil society and health professional associations, building strong collaborative systems for the provision of appropriate counseling.



COVID-19 - Protect human health and dignity, respect universal values
  
PROTECT health care workers from the influence of the baby food industry.
Together, through commitment, concerted action, and collaboration, we can ensure that every mother has access to skilled breastfeeding counseling, empowering her to give her baby the best possible start in life.

ABOUT THE AUTHOR
This article has been circulated by Simiyu Nalianya with reference to the WHO website.
Simiyu is a third-year student at Karatina University-Main Campus, studying Bachelor of Science in Food Science and Nutrition. He's more passionate about media and IT. Please leave your comment here and share this blog 
Also, you can listen to my podcast here BREASTFEEDING NUTRITION👈


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